LEAD WITH LOVE
SELL WITH SOUL
Transform sales from pressure to presence. Master high-ticket selling through authentic connection and nervous system mastery.
Presence · Connection · Prosperity
Frans and his clients have been featured in
What Students Say About Frans
Real transformations from entrepreneurs worldwide
"Working with Frans changed everything for me. His approach made selling feel natural and completely aligned."
"Frans showed me how to sell from the heart. I finally feel confident in every single conversation."
"The Soulful Selling method is unlike anything I'd encountered before. It just works."
"Frans gives you a real system. Not hype... just clarity, structure and results."
"I went from dreading sales calls to actually loving them. Frans completely shifted my mindset."
"Frans helped me step into my power as a salesperson without compromising my values."
"Frans took me from 0 to 5K per month, and in May I reached 11K per month, with clients and sales continuing to flow in."
"We were in a desperate situation... talking to Frans was one of the best decisions we ever made! We achieved our best month ever... over 315K in December!"
"Frans helped me double my prices and create an ethical and effective sales funnel and process! I highly recommend working with him."
"Under Frans' guidance, we went from our worst month to our best month in less than 3 months... we tripled our revenue!"
"After the program, I started to sell high-ticket offers worth $7,000 per program. I had never sold anything remotely as valuable before."
"The shift Frans creates in how you think about selling is profound. I can't recommend him enough."
"Frans completely rewired the way I approach sales. It feels like a genuine conversation, not a pitch."
"Working with Frans was a turning point. The results speak for themselves."
Voices of Authentic Success
Real messages from coaches and entrepreneurs who have embraced heart-centered, authentic selling.
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The Journey of Frans Francis
From rock bottom to revolutionary - the story of how Soulful Selling was born
Frans Francis
CEO & Founder of Soulful Selling™
I've been a business coach for over 12 years, but my journey to creating Soulful Selling wasn't a straight path. It was born from struggle, surrender, and a serendipitous connection that changed everything.
Today, I lead a global team spanning the US, Australia, Asia, Philippines, and Singapore. We've helped everyone from solo entrepreneurs to 8-figure companies generate millions in revenue - not through manipulation, but through authentic connection and presence.
What makes me most proud isn't the revenue or the success stories. It's that I've been given the blessing to carry forward the legacy of my mentor, Michael Oliver, and create a movement that proves sales can be an act of love and service.
The Journey
Over a decade of transformation, struggle, and breakthrough
"The moment I let go and detached, magic started to show up in my life. This is one of the things we teach: detachment."
The Mission
What we stand for and what we're building
Presence
Sell from deep presence, grounded in authentic connection rather than pressure.
Connection
Build real, lasting relationships. True prosperity comes from authentic human connection.
Prosperity
Holistic abundance - not just money, but fulfillment, impact, and freedom.
Sales as Service
Redefining sales as an act of love. A sacred exchange that honors both parties.
Global Movement
Building a community of conscious entrepreneurs who believe business can be a force for good.
Legacy
Carrying forward Michael Oliver's legendary teachings to the next generation.
A Personal Note
I'm Italian, and my grandma taught me that the secret ingredient is love. When you do something with intention and love, things are better. When we do business with genuine care, the results are transformational.
Today, I make 20 times more than five years ago. But I'm not 20x better,, maybe 30-50% better. The difference isn't skill, it's connection. It's authentic relationships and understanding that proximity is power.
My mission is simple: to teach the world how to sell with soul. To prove that sales can be sacred. You don't need to be pushy or fake. Just present, authentic, and genuinely care about serving others.
In the Room With World-Class Teachers
Over the years, Frans had the chance to meet, connect and learn from few people whose work has meaningfully shaped the personal growth and conscious entrepreneurship space.
Marisa Peer (RTT therapist and hypnotherapist), Ken Honda (author and teacher on money mindset), Niraj Naik (founder of SOMA Breath), Michelle Marie (founder of Nomad Escape), and Alfio Bardolla (finance educator).
Those are the rooms I love being in: spaces of learning, service, and aligned collaboration, bringing those insights back into my work with clients and community.
What is Soulful Selling?
A revolution. A movement. A community that's changing the way companies, big and small approach sales.
Soulful Selling is the art, science, and psychology of selling with integrity: building authentic, long-term relationships with clients. It's not about manipulation or pressure. It's about genuine connection, deep listening, and serving others with heart and soul.
THE ART
Master the craft of authentic connection and presence in every conversation
The Science
Your genuine care and expertise become your greatest assets, no scripts, no manipulation.
The Psychology
Understand human behavior and build trust through deep listening
The CODEX9™
Framework
Built on the legendary teachings of Michael Oliver's Natural Selling approach, Frans transformed and modernized these principles into the Consultative Dialogue Experience Framework in 9 Steps: the heart of the Soulful Selling methodology.
Coaches who want to enroll clients authentically
Consultants selling high-ticket services
Professionals with products or services to sell
Sales Professionals who want to sell for others with integrity
More Than a Methodology, A Community
We're building the best sales community and ecosystem in the world. We train professional coaches, consultants, and sales experts then connect them with amazing companies that want to sell with heart, soul, and integrity.
Voices of Authentic Success
Real transformations from coaches and entrepreneurs who've embraced heart-centered, authentic selling.
Live Chat Reactions
Real-time feedback from our Zoom sessions
The CODEX9™ Framework
9 transformational pillars for mastering high-ticket sales
Ready to Map Your Sales Success?
Book a complimentary Roadmap Call with Frans and discover your personalized path to mastering high-ticket sales with authenticity.
Your information is secure and confidential
Frequently Asked Questions
What is Soulful Selling™ actually?
Soulful Selling is a revolutionary approach to high-ticket sales that combines nervous system mastery, authentic presence, and proven sales structure. It's about selling from a place of deep connection rather than pressure.
Do I need experience to start?
No prior sales experience is required. We've helped complete beginners achieve remarkable results. The Academy teaches you everything from foundational principles to advanced techniques.
Who is the Academy for?
The Academy is for coaches, consultants, and entrepreneurs who want to master high-ticket sales while staying true to their values. If you're tired of pushy tactics and want to sell with integrity, this is for you.
What if I'm introverted or not naturally "salesy"?
Perfect! Soulful Selling actually works better for introverts. It's about deep listening and authentic connection, not being loud or pushy. Many of our top performers are introverts.
How long is the program?
The Academy is a comprehensive 12-week program with lifetime access to all materials. You'll have weekly live calls and ongoing community support.
Is this high-pressure sales training?
Absolutely not. We teach the opposite of high-pressure tactics. Soulful Selling is about creating space, building trust, and allowing people to make empowered decisions.
Do you have a guarantee?
We offer a 30-day money-back guarantee. If you show up, do the work, and don't see value, we'll refund your investment. We're that confident in the transformation.
Free Training
Master the system that our clients use to Make Millions In Sales
with Authenticity and Integrity!
What You'll Learn:
The #1 mindset shift that transformed Frans's sales from 0 to unstoppable
How to build instant trust and connection in any sales
conversation
The power of detachment why letting go leads to more
sales
Introduction to the CODEX9™ Framework
100% free · No credit card required
🎓
Soulful Selling Masterclass
with Frans Francis
Duration
60-Minute Training
Format
Live Exclusive Training
Gift
Free Bonus Live Attendance
$197
FREE
Limited spots available
LIVE VIRTUAL EVENT: MAY 18-22, 2026:
Learn How to Attract and Enroll High-Ticket Clients in 5 Days. Free.
Lead With Love. Sell With Soul.
Privacy Policy | Terms & Conditions | Disclaimer
Copyright © 2012-2026 Frans Francis & Soul Business Coaching™
This website is operated by the Soulful Group LLC.
By using this site, you agree to our Terms of Service and Privacy Policy. The Soulful Group LLC provides education and training in sales and marketing. We do not offer a business opportunity, “get rich quick” program, or guarantee financial success. The strategies taught require effort, skill, and personal commitment. Results vary and depend on multiple factors, including individual effort and external conditions.
All content is protected by copyright. Any reproduction, distribution, or unauthorized use is strictly prohibited.
Financial Disclaimer: Any investment in sales, business, or marketing carries inherent risks. We do not guarantee specific financial results, and past success does not indicate future outcomes.
Testimonials reflect individual experiences and are not a promise of results.
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Their display does not imply endorsement, partnership, or affiliation with Soulful Selling unless explicitly stated.
For inquiries, contact: [email protected]
Soulful Group LLC, 75 E 3rd St Sheridan, WY 82801